Communications Key to Business Growth

Just Like Sex, Communications is Worth Doing Right

Most of us would agree that love, respect and friendship are foundation ingredients for a really great relationship.

It’s the same with business communications. Great web sites, newsletters and email are the essential building blocks for success.

Add great sex to a relationship and things get a little more interesting. It’s the same for businesses.  Add ‘positioning’ to the mix and suddenly your business is propelled to a whole new level.

For a business to enjoy reliable, steady growth, it needs to be properly positioned.

Although positioning in sex is important, positioning in business is a little different.

Good positioning means that people have heard of you, they have a certain degree of awareness about you and your products or services. It also means that when your company name is mentioned they have a positive image of you in their minds.

A well positioned business enjoys reliable growth, repeat business and a ready supply of new customers.

Over time, positioning is the single most effective tool in establishing a well entrenched market position. When this foundation has been properly laid (no pun intended), people will spontaneously start talking about you.

My name is Kathleen Zinck and I’m a freelance writer. I’m a very creative and versatile business writer with lots of marketing know-how.

I can help to position your company in a way that is distinctly different from your competitors.

How? Take me as an example. As a freelance writer, it’s not very easy to get attention. Competition is tough, markets are tight, there are precious few ways to differentiate myself from other writers. And writing isn’t always seen as sexy, so it can be rather tricky.

But, as you can see, with creative thinking I was able to devise a way to get my message out there. I didn’t plan to link sex and communications, but after thinking about it, I thought, why not? People can listen to me and judge whether or not I make sense. The quality of my writing and creative thinking will help people understand that I’m good at what I do.

I love writing, have endless creativity and my business and marketing skills bring a lot to the table for clients. I know how to find the right strategies and right words.

And I’m far less expensive than a marketing consultant or agency.

With a simple 6 step process made affordable for every business owner, I can help you create momentum that can be leveraged year after year to create the exposure, credibility and positive reputation every successful business needs.

And just like sex, when communications are done right, everybody’s got a great big smile on their face!

Communications is the BEST way to stabilize business growth, and a great freelance writer is your BEST business ally!

Working within your budget, we make it highly affordable

> Professional profile (bio) establishing expertise in specific area

> Business success stories – top 3 client stories

> Media release to outlets announcing expertise & availability

> Article writing / publishing

> Newsletter / email / blog / web content

> Speaking / appearances / interviews

Why position your company?

> Drives traffic to your website

> Puts your name in front of key players

> Allows you to set the trends

> Wider impact without advertising costs

> Establishes thought leadership

> Builds credibility, awareness, long term value

> Creates momentum

> Easy Way to Stabilize Business Growth

Ever thought about becoming an author?  If you have specific expertise, ghostwriting a book can be a powerful business builder. I can help.

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