Copywriting

CRI Recruiting- Position Yourself for The Future.

Deciphering Change & Performance Excellence

Top companies stay in shape by innovating. Being vigilant. Understanding trends. CRI tracks these successful companies, constantly deciphering change for our clients.

Forward Looking Strategies

With Performance Based Recruiting, Process Improvement and cutting edge research, we empower our clients.

The result is forward-looking HR strategies that create highly functional teams giving companies the momentum they need to innovate & succeed.

People. Talent. Fit

That’s what it takes to advance strategic missions.

CRI’s exclusive Performance Based Recruiting methodology puts the right people in the right positions and provides the tools needed to develop true potential.

“The ongoing ingenuity & resourcefulness of your people is the most valuable asset you will ever have”

Let CRI capture that potential, develop it and find more just like them.

Direct Marketing - HR Firm

Make every employee a Superstar!

Dear ______:

What’s your idea of the perfect employee? 

Someone who fits perfectly into your company and their role? Someone who thinks the right way? A high energy problem solver who fits into company culture and always exceeds expectations?

Employees like this consistently generate the most sales and produce the happiest customers. They’re called Superstars.

So, how do you find and develop Superstars?

As a leading supplier of employee evaluation systems, we provide our clients with essential information about their employees that helps them hire, manage and retain a high-performance workforce.

We can help you accurately measure how a person thinks, works and feels and match these attributes against job-specific patterns based on your most successful employees.

The result? More people that think, act and succeed like your top performing employees. More Superstars!

Find out what our clients have known for years, (http://www.learningmeasures.com/about/index.htm).

I’ll call you in a few days to answer any questions you may have, and to set up an introductory meeting. I look forward to discussing your specific needs and how we can help.

Sincerely,

About Learning Measures

Learning measures has been developing dynamic employee potential for employers since 1990. Click www.learningmeasures.com for a quick overview.

Everything you want to know about your employees™

Media Release – Music Industry

FOR IMMEDIATE RELEASE

MUSICIANS TAKE OVER THE BUSINESS: IAM MUSIC

Toronto, On, February 1st 2008 – After a year spent on research & development, IAM Music announces the launch of their new label project and reveals its initial line up of signed artists.

Using a sponsorship and advertising based model, IAM Music is uniting independent emerging artists with established brands through corporate partnerships that generate funds for project financing and development.

Through its extensive digital distribution network, IAM Music has a reach of over 100 million on-line visitors daily.

Industry response has been tremendous with artists and industry insiders hailing the innovation as a breath of fresh air for the entire industry.

“I can’t count the number of talented artist struggling to make ends meet while producing great music,” says Thomas Mathers, co-founder and CEO of IAM Music. “They end up indebted to labels and don’t always retain artistic control. It’s demoralizing and definitely not the best conditions for creating art. Most quit after two years, broke and disillusioned. It’s kind of like clear cutting an ancient forest. You’re never really able to fully calculate the loss because original species are lost forever.”

Corporate response is encouraging with executives from the fashion sector, the lucrative beverage sector, the travel industry and sports manufacturers eager for social marketing opportunities that offer win-win opportunities.

“You can’t throw ads in print publications these days and expect to build brand awareness and loyalty. You’ve got to offer meaningful messages and engaging experiences. You’ve also got to integrate into core customer values and cultural realities to be relevant,” says advertising expert Joe Kazinsky of Level 9 Advertising Agency.

“You need to let audiences know that your product offers a unique experience. The best way to do that is to create a unique experience for them. Music does that better than anything out there, whether it’s jazz, alternative, pop or rock.”

A musician himself, Mathers likes the idea of artistic control and wide distribution.

“Music, or any art, requires focus, but it’s hard to focus when you can’t pay the rent. There are thousands of companies looking for one to one connections with customers. If artists have frontline relationships with these companies, exciting projects get off the ground, the pain goes away,” says Mathers. “IAM Music represents a new idea, an alternative platform for brand exposure and artistic development. We offer everything a traditional label offers, financing, distribution, sales and promotion, but with one big difference. Artists retain complete artistic control and ownership of their work. We’ve signed dozens of bands so far and we’re pairing them with appropriate brands as we speak. We think our model can turn the industry on its head. At the very least it’sgong to turn the tide for some very talented artists who otherwise may not make it.”

If the model lives up to its potential, it’s looking like artists will have to find another source of pain to pour into their work.

Direct Marketing - Business to Business – CTI Datacom

Dear Mr. Smith,

The Challenges

As a key player in the highly competitive telecom industry in Canada, your Network is the foundation of your business.

As an executive leading your company, your challenges invariably revolve around a great number of critical areas. You are dealing with strategies to increase your market share, revenues and earnings, increase customer satisfaction, and almost certainly, as you continuously work toward network health, growth and optimization, how to best mitigate risk through substantiated capital expenditure.

The Customer / Network Balance

Your approach to creating optimum balance between customer-driven service requirements and ongoing financial investment is key to continued organizational growth. Your success at this challenge will unequivocally depend on the quality of analytical information and reports at your disposal.

SoundDecisions is CTI’s Risk Management & Decision Support Program. SoundDecisions addresses the practical needs and concerns of telecom executives like yourself, who when working through their network decision making process, require solid technical information to mitigate the inherent financial risks of network investment. The independent reporting and analysis of critical network issues available through SoundDecisions provides a vital ‘window’ into the network, effectively taking the guesswork out of technology planning. This ‘window’ can also provide important value toward IT decision validation and independent third-party network evaluation.

SoundDecisions adds an entirely new dimension to network decision making. Through network and services simulation scenarios, we assess the current and future state of networks. We present design and visualization of alternative network models, validate technology plans, deployment options and analyze projected impacts of change. Skilled analysis and interpretation of this data by network engineers and consultants provides important support in your efforts to move your organization decisively forward.

We welcome the opportunity to meet with you to discuss how we can assist you with your network health, growth and optimization plans. The enclosed information identifies some fundamental service provider challenges and offers insight as to how CTI can help you begin to address these issues with confidence.

The stakes are high. The risk doesn’t have to be.

Risk Management & Decision Support for Service Provider Executives

Our independent consulting services offer clear advantages to service providers. Of foremost importance, our clients best interests are always well served. We deliver thorough and objective reporting, analysis and assessments of advanced multi-vendor networks and their evolving lifecycles. CTI’s team of telecom-focused network architects, engineers and business consultants are experienced in all aspects of advanced networking — planning, design, development, management, implementation and operations.

CTI’s core focus is, and always has been, the Network. With proven experience in service provider and enterprise environments, we are uniquely positioned to understand the complex interrelationship between strategic network decisions and their resulting impact on network services and customer satisfaction.

Since 1990, our strategic network consulting and engineering services have assisted many of Canada’s most successful service providers in meeting the challenges related to their critical network decision-making.

Our objective is to create optimum network health and performance, providing our clients with the foundation for a high quality telecommunication/IP infrastructure and related services and applications.

CTI offers a full portfolio of Core, Complementary and Support services which enable today’s most important architecture, development, design, management and implementation network strategies which are described in the enclosure.

· What is the impact on network health and service levels as we migrate to new technologies?

· How will the network be affected as we add more and more users/subscribers?

· What is the network impact as we deploy new applications and serve the growing B2B requirements of our customers?

· How do I mitigate the risk associated with ongoing network investment?

· Where do network health and optimization strategies place against the inescapable realities of daily operational requirements for our internal IS resources?

CTI offers Risk Management & Decision Support for Service Provider Executives featuring an integrated balance of incisive technical and business analysis, data and reports supported by professional engineering recommendations.

PR - 'Expert Development Program'

Business Analyst & Solutions Architect, Amos Adler, M. Sc

As a business analyst and business solutions architect, Amos Adler, founder and president of Enterprising Vision, has more than a little experience creating next generation technology solutions.

With a M.Sc in analysis design and management of information systems from the London School of Economics, Amos is part of a new generation of entrepreneurs applying creative solutions to intractable business problems.

· In 1998 he launched the world’s first independent exchange for wholesale      telecom capacity at Band-X, a U.K. based managed voice services company for telecom service providers.

· In 1999 he introduced CATWOE and soft systems analysis into enterprise system design project lifecycles at Bell Canada.

· In 2000 he developed and delivered a business plan to BCE executives for the spin-off of non-core OSS business units and assets.

· In 2001 he lead a team of 10 senior systems analysts from Bell Canada, Bell Mobility, Bell Actimedia and CGI to successfully deliver a next generation cross platform (Wireline, Wireless, Data, Wholesale) converged billing and CRM object oriented/UML architecture roadmap.

· Also at Bell, he developed a converged telecom based IVR system from concept and architecture to build, implementation and launch.

· In 2002 he translated his expertise in voice portal business systems analysis to IVR consulting, strategic business planning and business case design for speech recognition, text-to-speech and VXML integration.

That same year, a research initiative into technology trends in the health sector lead to the identification of specific business problems which were not being addressed by current models.

Amos immediately recognized the potential application of IVR technologies in this sector and founded MemoText®, a healthcare application service provider specialized in medication adherence and compliance.

From his work with CATWOE, Amos began to understand the human and environmental dimensions of solution design, recognizing that multi-layered problems require multi-layered solutions. As he investigated further, it was clear that medication adherence was one of those problems. Today Amos is a leading proponent of cross disciplinary approaches to adherence solutions.

At the root of medication non-compliance / adherence issues is the complex field of human behavior modification, which, at minimum, requires support and education for success, elements not always sustainable in healthcare provider relationships.

With over 60% of North Americans diagnosed with a chronic disease or condition of one type or another and the baby boom generation moving quickly into their retirement years, medication compliance is poised to become one of the most serious health challenges in modern times.

MEMOTEXT technology has the potential to remediate the pain of unhealthy aging and provide a new framework for health care service delivery.

Countless resources, studies, panels, reports and articles have done little more than conclude, “Houston, we have a problem.” MEMOTEXT innovation and leadership in personalized adherence solutions is about to change all that.

Media Release – Expert Development Program

Shades of truth – Canadian Memoir Writing Expert Understands the Slippery Slope

The whole truth, a little embellishment, a little fiction, creative interpretation, where is the line in autobiography?

There is much talk in recent months about ‘truth telling’ in biography circles as author James Frey well knows. His ‘A Million Little Pieces’ novel stimulated heated debate as the prickly subject of historical accuracy reared it’s ugly little head.

Teacher, academic and historian Gayle Dzis has a very clear understanding of truth issues in personal life history storytelling. She’s been teaching memoir writing in Toronto for over 15 years.

Dzis explains. “What people fail to understand is that autobiography covers at least six disciplines - history, literature, religion, psychology, sociology, gerontology and each discipline has its own literary criteria. For example, historical biography/autobiography requires historical accuracy, biography as literature dictates that it be a good read. In the psychology realm, publishers are looking for material that exposes motivation and character with an inward looking approach. Religion markets traditionally explore the authors spiritual journey and gerontology is focused on illuminating the wisdoms of your life.

“Distinctions need to be made if we’re going to have meaningful discussion around these issues,” Dzis contends. “Writing your personal life story is something you do for yourself, not to please an audience. You desire to bear witness to your life, perhaps create a family legacy by capturing and recording events and experiences. However, if you want to write a story with your life as the central theme, then you can fictionalize as the story requires. Truth telling becomes optional.”

The Life of Pi. Is it true? What parts? We’ll never know for certain where truth and creative license meet. In literature, artistic vision drives the story and truth is used strategically to carry the story forward effectively.

Of the many possible approaches, Dzis focuses on historical accuracy. An expert in her field, Dzis has become a master at sensitively guiding participants through initial considerations: Can I write well enough? How long will it take? How much do I want to tell? What if I have secrets? She also helps them decide how to tell the story. Depending on the audience and purpose of the story, it can be told as a narrative, an historical record, as confession or an expose.

Through corporate and private workshops this lively, accomplished woman has helped Torontonians from all walks of life record the fascinating stories of their lives. Most clients are retired, but not all.

“Each of us has the ability to write our personal life story. Without the need to sell to mass audiences, writers are free to tell the truth in their own voices. I tell clients, “If you can write a grocery list, you can write your life story.”

Workshops series are divided into four sessions, each focused on a specific life period from childhood to present day. Gayle’s enthusiasm, patience and practical approach encourages clients who need support through what can be an intense process.

Gayle’s credentials as a teacher and historian instill confidence in clients and has enabled her business to grow largely on the strength of her reputation. “I have a passion for history and was never happy about the fact that ordinary folk are mostly omitted from history. People’s reactions to events and the world around them is unique, each story weaves colourful new threads through the rich tapestry that is human life.”

“We have a choice. We can let time decide or we can tell our own stories ‘before the lone and level sands stretch far away’.” (Shelley)

Corporate Overview - CTI Datacom

CTI Datacom is a firmly established Canadian Network Consulting and Engineering company. Since 1990, we have been a primary force within the telecommunications and high-performance networking market. We have a national presence with offices in Montreal, Ottawa, Toronto, Calgary, Vancouver and an international reach.

We have worked with a wide range of organizations across many sectors including Telecommunications, Utilities, Health, Financial, Educational, Government, High Technology, and Manufacturing, and we continue to deliver the innovative, cost-effective networking solutions our clients require.

We offer a full suite of comprehensive “network-centric” services which range from Strategic Planning and Architecture Development, through to Network Development, Management, Implementation including our comprehensive Support Services. As a network services firm we work closely with our clients to create a dynamic partnership which will provide the necessary framework for the understanding of short and long term business objectives and their transformation into network solutions.

CTI has high level understanding of complex networking issues. We have successfully resolved complex network challenges for more than 100 of Canada’s most successful service providers and enterprises. We have an outstanding track record in multi-vendor environments and interoperability, which means that we bring a practical understanding of real world networking issues, including unique insights on how to best apply this experience to client projects.

We have developed and utilize a comprehensive set of processes and methodologies to ensure the highest quality deliverables to our clients at minimal risk. With exacting standards we follow logical processes to design, implement and manage complex communications networks.

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